Innovation Games® are a new and exciting set of qualitative research and problem solving techniques. They use collaborative play with customers, colleagues, partners and the community at large to uncover their hidden needs and desires.

The techniques include both open ended and more focused methods for achieving actionable insights and results.

Innovation Games® are useful for such things as:

1. *   Understanding where your offerings fit into your customers’ operations
   

2. *    Clarifying exactly how and when customers will use your product or service
   

3. *    Discovering what customers don’t like about your offerings
   

4. *    Uncovering unspoken needs and breakthrough opportunities
   

5. *    Delivering the right new features, and make better strategy decisions
   

6. *    Increasing understanding of the customers’ experience within your organization
   

7. *    Improving the effectiveness of the sales and service organizations
   

8. *    Dealing with frustrations and complaints at work
   

Innovation Games® can be played in-person or online. The online games are a great solution for keeping the logistics simple and the carbon footprint down, while still engaging customers.

www.innovationgames.com  or contact Jonathan Clark at jonathan@brightsparksinnovation.com

or Nello Spiteri at

nello@brightsparksinnovation.com